Arab Open University
Faculty of Business Studies
Entrepreneurship and Small Business Management
BUS115 -Second Semester 2018-2019
Tutor Marked Assessment
I. TMA Topic overview: Business Plan
One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of a start-up business plan. The focus of this TMA is to select a business idea and create a complete and persuasive mini- business plan. Writing a business plan requires you to ask tough questions about the nature of the business.
• What are the benefits of your product or service?
• What is the target market and how will you penetrate it?
• How will you develop and produce the product or service?
• What is required from the management team?
• What are the risks of the venture and what can you do to reduce them?
• What are the financial implications of the plan?
• What resources, including funding, are required to successfully create the business plan?
II. TMA components (for essay paper and PowerPoint presentation)
A. The Written Plan: The body of the written business plan should be no more than 10 pages including the executive summary and all financial statements. Plans must include an explanation of the offering to investors that indicate the investment required, expected ROI, marketing plan, operations plan, and management team description.
Executive summary: Major Objectives, Description of Product(s), Financial Projection, Marketing Strategy.
Description of the business
Description of the market: Target Market: Who? How Many?
Analysis of Competition: How Many? Strengths and Weakness?
Market Penetration Projections and Strategies
Description of the products: What Is to Be Developed or Sold?
Management structure: Owners and Their Experience
Goals/Objectives/Strategy: Revenue Forecasts
How Sales Are To Be Made
Advertising and Sales Promotion
B. Business Plan Presentation: Strong written and oral skills greatly facilitate success in the business world. Those individuals that can effectively communicate their ideas will have an advantage over those that cannot. Your team will present your business plan to the class and, if applicable, participate in a business plan competition.
III. TMA Requirements
This TMA consists of 20% of your total course grade. It is a team project. Each team will consist of 3-4 students. The project is divided into two parts:
1. TMA essay paper (50 marks out of 100)
2. PowerPoint presentation (50 marks out of 100)
• The initial task of your team is to select and propose a business idea to the instructor for approval.
• Students should arrange with their tutors in order to verify that no other team had selected the same idea for the project.
1. TMA Essay Paper (50 marks out of 100) (maximum 10 pages-Times new Roman 12 Font)
• Each team will work on the TMA paper as they would normally do with other courses, but this time in group. This is a good opportunity for students to learn a set of skills that are very important in the professional business world, such as time management, planning, communicating with others, etc.
• Each team is required to select a team leader. The TMA paper should be uploaded to the LMS by the team leader only. This is a very important requirement in order to avoid Turnitin similarities.
• The names of all the team members should be written on the pt3 form, including the name of the team leader. All team members will receive the same mark on the TMA essay paper. Students are required to use the pt3 form provided on the LMS for this specific TMA.
• Students are expected to make sure the written TMA meets the following criteria:
o Plagiarism: It’s imperative that team members write the TMA using their own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy.
o Format: team members are expected to write their answer in an essay format: introduction, body paragraph(s) and a conclusion. Failing to do so could result in the deduction of up to 2 marks from the total TMA paper mark.
o Word count: TMAs are expected to be within the specified word count. A 10% deviation from word count limit is acceptable. Not adhering to specified word count could result in the deduction of up to 2 marks of the total TMA paper mark.
o Referencing: team members are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result in the deduction of up to 2 marks of the total TMA paper mark.
o E-Library: team members are expected to use E-library sources to support their answers. A minimum of 3 sources is required. Failing to do so could result in the deduction of up to 2 marks of the total TMA paper mark.
2. PowerPoint Presentation (50 marks out of 100)
• Each team will prepare a PowerPoint presentation that reflects on the most important points discussed in the paper.
• Each team will be allowed a total of 15 minutes. 10 minutes for the presentation plus 5 minutes for Q&A and discussion.
• All team members should contribute equally. Each member should speak for approximately 2 minutes. The last team member to speak should lead a class discussion.
• Team members will be marked based on the “Team presentation evaluation form”. Team members are advised to use this form as a baseline for preparing the presentation.
• Team members will receive the same mark on the PowerPoint presentation, given they have shown up and participated in the presentation. Team members who don’t show up or participate in the presentation will receive a zero on the presentation part.
• Balanced participation in the presentation is one of the requirements mentioned in the presentation marking rubric.