ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
(MBA) B 716 A
MANAGEMENT: PERSPECTIVES AND PRACTICE
TUTOR MARKED ASSESSMENT –SPRING 2018/2019 SEMESTER II
B 716 –A- – TMA 01- Spring 2018/2019 Semester II
Cut-off Date March 21st, 2019 (23.hrs GMT)
Question one (Up to 50% Marks): (1250 words +/- 10 %)
A- Evaluate Terblanche’s contextual leadership in the case. Should Terblanche stay with the school or follow Ginya when she leaves?
B- Assess whether Liberty’s way of creating shared value is sustainable or not, and elaborate on how could Terblanche motivate even more of his colleagues to get involved.
Note: Evidences of contextualization, connectivity, and understanding are must, moreover, candidates should be aware that acritical thinking is a big part of marking his/her answer.
Question 2 (Up to 50 % Marks): (1250 words +/- 10 %)
A- Discuss and recommend on how to optimize shared value in regard of the case provided.
B- Consider ethical dilemmas when doing business with, dealing with, and marketing to people at the bottom of the pyramid. How could branding and social responsibility projects relating to the schools be better managed?